Following the acquisition of DIRECTV and a nearly 20 million-member base expansion, AT&T tasked Immortal Media with rebuilding a fully integrated customer journey across their ecosystem of brands. By analyzing first-party customer data and millions of brand interactions overlaid with ambient consumer data, we created actionable customer audiences. Then we identified moments of impact based on potential for value and vulnerability to craft a new, unified customer journey. Lastly, we built and deployed a dynamic design system enabled by our marketing automation toolkits to achieve personalization at scale, all resulting in a lift in customer engagement, Net Promoter Score and incremental revenue.

After the rebrand from DIRECTV Now to AT&T TV, we took on the challenge of putting together the ads that were used in commercials, email and print advertising. See our project details below.