HBO Max
Agency: ImmortalMedia
Category: Acquisition, Branding & Digital Identity, Cross-Sell, Strategy & Creative Development
Date: January 13, 2023 - Present Day
SCALING SUBSCRIBERS AT SPEED WITH SPECIAL OFFERS.
TO DRIVE MORE HOUSEHOLD SUBSCRIPTIONS,
INVITE THE WHOLE HOUSE.
To support its highly publicized launch of HBO Max in 2020, WarnerMedia tasked us at Immortal with developing a mail and digital direct-response campaign that generated immediate purchase behavior. Our offer was quickly personalized for family households, which could have a higher customer lifetime value. They also valued the exclusive, family-friendly content that was popular with early HBO Max subscribers and refreshed monthly.
Our work in numbers
50 hours
From concept to delivered
8 specialists
Delivered on time
3.8m prints
Delivered to homes nationwide.
Coaster Fauvelope
Self Mailer
What We Did for HBO Max
- Strategy Development
- Creative Development
- Cross Sell
- Acquisition
- Coaster Fauxvelope
- Self Mailer
