DIRECTV
Agency: ImmortalMedia
Category: Acquisition, Branding & Digital Identity, Cross-Sell, Strategy & Creative Development
Date: May 9, 2019 - Present Day
STREAMING IS BELIEVING.
DIRECTV STREAM EXCEEDED 1,000,000 CUSTOMERS IN LESS THAN ONE YEAR.
As AT&T merged with DIRECTV and entered the streaming video arena with DIRECTV NOW in 2020, they tasked us at Immortal Media with creating messaging for customers that felt as fresh and interesting as their innovative platform. Our dynamic, personalized email stream delivers on the brand promise and offers a platform large enough for us to test and evolve our creative in near real-time. Now with the merger split, along with rebranding as DIRECTV STREAM, it has surpassed millions of subscribers.
Our work in numbers
1057 hours & counting
From concepts to deliveries
6 years serviced
Delivered on time, 100% of the time.
5.7m emails
Delivered to inboxes worldwide.
DIRECTV NOW / AT&T WIRELESS BUNDLE EMAIL
What We Did for DIRECTV
- Strategy Development
- Creative Development
- Retention & Engagement
- Acquisition
- DIRECTV Now / AT&T Wireless Bundle Email
- Style Guide
- Engagement Email for Sports Fans
Check out
our other projects
- Date
- January 13, 2023
- Date
- July 9, 2020
